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The startup produces and sells human-grade pet-food products, using high-quality ingredients and balancing their nutritional properties. They developed a proprietary algorithm cookbook designed and perfected by animal nutrition experts that defines the dog's ideal diet based on its characteristics and needs.

Pilot Objectives

✔ Definition of the brand strategy and market positioning.

✔ Product development based on production industrialization criteria.

✔ Development of an omnichannel strategy online and in-store.

✔ Development of a detailed business case to validate and substantiate the business opportunity.


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