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JUICY MARBLES
Apr 1, 2022
1 min read
Updated: Apr 21, 2022
Overview
The start-up developed a proprietary protein texturing technology that enables to produce plant-based whole cuts. Their vision is to make a variety of meat products matching animal derived counterparts by taste, price and convenience. They aspire to accelerate the transition of the meat industry into a more sustainable future.
Pilot Objectives
✔ Validate the strategic supply of a sunflower isolate to realize an innovative textured protein by adopting an innovative shear cell technology process.
I love seeing startups tackle the whole-cut problem instead of just nuggets and patties — texture is really the last big hurdle for plant-based meat. Validating a sunflower isolate through shear cell technology sounds like a smart, sustainable angle, especially if it can hit taste, price, and convenience at once. Curious how the marbling structure holds up under different cooking methods. Also, somewhat unrelated, but I've been wasting too much time on スイカゲーム lately when I should be reading more food-tech news. Rooting for Juicy Marbles to push the meat industry toward a greener future.